Friday, November 28, 2008

Ways to Lose Your Client's Trust



This is a short but accurate article from Realtor.org outlining 3 mistakes a Realtor can make to quickly lose their client's trust.

I can relate to Rule #3:
Saying what your client wants to hear. When I hired the father of one of my son’s friends to sell my last home, I asked him if we could get a very ambitious price for it. He said what I wanted to hear: "No problem." Well, he got the listing but couldn’t sell the house.

So I brought in the top salesperson in town, and she promptly told me what I didn’t want to hear: "Replace these windows and lower the price by $125,000." She sold the house in less than a week. I recommend her to everyone.
I know for a fact I have lost listings to competing Realtors because I told the clients what they didn't want to hear. But I also admit that I try and educate the client and can forget that building repoire is also an important part of earning someone's trust.

Anyone out there have similar stories? Like when you hired your friend only to fire them 6 months later, hired a top producing agent, they show you statistically why you need to reduce your price by $100,000 and the house sells 30 days later?

I'd love to hear them.

3 comments:

  1. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Betty


    http://www.my-foreclosures.info

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  2. Nice post and great photography. =)

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  3. Obviously 90% of listing meeting I go on right now in the Forney area the people are not going to be able to get what they want for the home.

    I know the list price they want is not going to cut it and normally suggest to them the price I believe it would sale at.

    I do suggest/prefer them to choose to go with their price for a while, as long as we have an understanding that I could not see it selling at that price but will entertain them for a while and will come back and suggest price reductions as showings ultimately do not happen.

    One of my first listings went with my suggested price and was under contract in 3 days.... Then they of course started getting ancy and second guessing if they went to low. Luckily on that one I was correct as even the appraisal came in under contract price.

    I would hate the situation though where a buyer got a contract immediately for full price on their property and then second-guess my price and or believe I went to low and thus probably lose a referral source.

    Forney Tx Realtors

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