Why won't buyers just make an offer on my home?

Consider the following scenario. 

You list your home for $395,000, knowing full-well you'll take $350,000. But you want to "leave room for negotiation" since everyone knows buyers will want to negotiate. Four months later, 25 to 30 buyers have traipsed through your home, left very little feedback ("not the right layout, thanks!"), and you've received no offers. You call me because you're considering changing brokers. During our meeting, I recommend that you reduce your asking price to $359,000 or perhaps $355,000. Then you ask me the most notorious question of them all, "Jeff, why would I reduce the price? No one has commented that my home is over priced. Heck, no one has even made me a low offer?" 

I've typically answered that question by saying something like, "The buyers have been telling you your home is overpriced, you just haven't been listening. Being on the market for 4 months with no offers screams that your home is overpriced for the location and condition it is in." I would wager that only 50% of the people I've told this to actually believe this line of reasoning. Why isn't it as effective as I'd like? Because it sounds like a sales pitch brokers have been trained to give sellers after 30 days, then 60 days, then 90 days, etc. But it's the truth. 

And then I read this article titled "5 Tips Buyers Would Give Sellers If They Could," and I really liked this broker/attorney's answer to the very question posed above. I plan on using her (edited) answer below from now on. 

"You might be thinking the best plan of action is to list your home high, planning on the fact that prospective buyers will want to bargain the price down, and it is true that most buyers expect to engage in some basic negotiation. They are not, however, interested in correcting your belief system about your home and its value, which are clearly not based in reality. Buyers invest a lot of time, energy and emotion in making an offer on a home. So, if your list price is so bizarrely above market value that the chances of coming to a meeting of the minds on the price are slim, the buyer will simply pass and move on to the next home without giving your home a second thought. 

If your home is dramatically overpriced compared to the others in the area, most serious home buyers in the market for a home like yours will either (a) never come see it, because it doesn’t show up in the price range they are searching online, or (b) not come see it unless and until you drop the price, because it simply isn’t worth their time and energy until you correct your pricing into the realm of the realistic."

Two More Reasons Why I Have Little Respect For Real Estate Agents

#1 - Commenting on offers before presenting them to your clients

When I receive offers on my listings - even very low offers - my standard response is, "Thank you very much for your offer. I will present it to my clients and get back with you as soon as I can." Unfortunately many agents feel the need to interject their personal opinion on the matter before we ever start negotiating. For example, recently I made an offer on behalf of my buyer clients and it went something like this:

My client offered $275,000 on a home listed at $300,000 in hopes of meeting somewhere in the middle. This is pretty much standard practice, depending on various other factors, but for the most part this happens frequently. The listing agent called my cell and said, "Jeff, your client's offer is VERY low. I don't think we're going to be able to get this to work." I asked if he had presented the offer to his clients yet and he said, "Well, no. But I think they're going to be offended." He thinks. He doesn't know. He thinks! So in his mind, before even presenting the offer to his clients, he thinks we have no chance of making this work. The best part of this true story is that they accepted $275,000.

#2 - "Agent is owner"

If you don't know how I feel about agent-to-meet showings then you can catch up by reading this post. Yesterday I scheduled about 10 appointments for homes priced at or just under $300K and I gave the homeowners more than 24 hours notice. Under 99.999% of circumstances homes under $300K should never be agent-to-meet appointments. One listing tried to reschedule our showing by an hour because the agent had to meet us at the home to let us in. When you're looking at 10 homes in a 10 mile radius it's too much hassle to go back to view one home. I cancelled the showing. There is simply too much inventory to look at. The scary part about this story is that the home is owned by a licensed realtor. She should know better than to a) reschedule a showing with 24-hour notice, and b) require that she meet us at the home to let us in.

Happy Friday, indeed.