$100,000 Price Reduction on Beverly Drive

Remember this little incident I caused over at Overheard? Apparently the ruckus even made its way on to a real estate blog in San Diego. To summarize, a FSBO at Beverly Dr. and Preston Rd. in Highland Park was asking $2,250,000. After 2 months and no sale they listed with an agent and increased the asking price by $200K to cover the commissions. I called shenanigans saying buyers would see right through their ruse. It stirred up some serious emotions to say the least.

Today the MLS shows the property reduced $100,000 off their original $2,495,000 asking price and it has been on the market for roughly 2 months. So they are now at $2,395,000 which is still $145,000 more than what they were asking during their FSBO days. It didn't sell then after 60 days on the market and now they have been on the market for 2 more ,months at a higher price and have just reduced $100,000.

Some of you might be waiting for the "I told you so" but it's not coming. All sellers in this market can learn from this example. In both good and bad markets, Dallas will never be a real estate market where you can test the buyers and hope a hedge fund daddy will simply pay you what you're asking, just 'cuz. Most buyers in the Park Cities are smart and their Realtors should be even smarter.

Now we'll just have to wait and see how my $1.9 to $2 million dollar sales price prediction holds up.

Listing Agent vs. Buyer's Agent

Now that Pandora's Box has been opened we might as well explore it.

Listing Agent - represents seller's best interests, pricing the property correctly for quick sale while negotiating the highest sales price for the seller.

Buyer's Agent - represents buyer's best interests, finding the right home for the buyer and helping them negotiate the lowest price for the home.

After reading these descriptions, which agent do you think the seller should ask to reduce their commission? Since the buyer is working against the seller's best interests you would think the seller would be more likely to reduce their commission but yet this is not the case. (This is why I love bringing buyers to FSBO's. They have no idea we are taking them to the cleaners. I am representing my buyers yet the sellers are so happy I brought a buyer they start yakking and spill all the beans and they pay me just as any other seller would but without the professional representation. I win, my client wins, seller loses but has no idea.) But I digress.

So who works harder in your opinion? If one or the other doesn't deserve a full commission how much are they worth? Bring it. I can handle it.

Selling Solo is a No, No!

There is an awesome article in the Park Cities People about For Sale by Owners. Part of the reason I think it is so awesome is because it includes some insightful snippets from yours truly. So go here, take notes and pass this along to your friends who are thinking about selling their homes by themselves.

Stupid seller makes $6,000 mistake

True story that happened a few days ago. Some past clients and good friends of mine called me because they wanted to purchase an investment property in their neighborhood that had just been listed with this discount brokerage. They asked if I would simply draw up the paperwork for them to make sure the contract was written correctly but not to ask for a commission so that the offer will look more attractive to the seller (they would virtually save 3%). Being good friends and past clients I had no problem doing this so I typed up the contract for them and they submitted the offer. My client’s informed me a day or so later the sellers accepted an offer from a builder who was requesting a commission at the same exact price my clients had offered! Then I received this email correspondence in which my clients are explaining to the seller they really just accepted a lower offer. Painful.

Buyer/my clients: “Well congrats on selling your home so quickly. I did want to mention that even though I had a broker draw up the offer contract, if you take a look at the broker section of the contract, our broker was not seeking commission from the $217K offer.”

Seller: “ouch! double ouch! i did look through the contract but didn't notice that part of it -- i guess i just cued on what you and i had discussed and assumed he would want the commission. i thought i was making the best business decision... but perhaps it was not.”

Yeah. A $6,000 bad decision. The seller’s REALTOR® probably never even saw the contract although I can’t blame the REALTOR® completely. This seller wanted to save some money on their commission so they exercised their right to hire a REALTOR® of their choosing whose website states, “We have saved our "smartsellers" over SEVEN MILLION DOLLARS in needless real estate fees.” I’d be more interested in how much money they have LOST for their “smartsellers”.