Cuban gives us his take - albeit not a new one - on today's online society and how our memories and past experiences are constantly being recorded and documented which may actually a good thing.
Lead: "You are what your search results return. We are living in an age where Life is an Open Book Test. Like the open book test in school where you just needed to know where to look to find an answer, today everything we need or might want to know is presumed to be a Search Engine Query away."
Thought provoking? Not really. Our reality? Yup.