Thanks for your emails and comments over the past 12 days. I'm sure all 3 of you are on pins and needles as to when and what I will post next. Sorry to keep you waiting. But I have a little dilemma and I need your help and support. Since November of 2007 I have spent roughly a good 3 hours a day working on my blog whether posting or reconfiguring the layout, etc. And I probably spend another 1 to 2 hours reading other blogs which is where I get a lot of information and ideas. In my Blogger profile I prophectically wrote, "Jeff is new to world of blogging and only time will tell if his business will suffer because of it." Let me be clear, my business hasn't suffered since starting this blog but it sure takes a lot of effort and time to keep it full of information that is only slightly entertaining to a handful of you regular readers. And then I read this opinion article in the latest edition of Texas Realtor Magazine about how social networking and blogs can be a huge waste of time for business professionals.
"...you can pour endless hours into without any substantive monetary return. Stop it already, and implement what works because it works, not because it is neat or new." says Michael Parker, principal at Blackwater Consulting Group.He goes on to say,
"What, then, is important? Hits, page rank, page views? No. Once you cover the Web-site basics in a professional manner, the only things that matter are results: the quality of leads you derive from your efforts; how many of those leads you convert to sales; and whether Internet buyers can find your site in one click."I agree with his logic from a business standpoint. And this is the root of my dilemma. I truly enjoy reading blogs about real estate and sharing my thoughts on real estate issues. But is it a good use of my time if it's not bringing in revenue? When I talk with other people who read blogs on a daily basis I can't think of one person who hasn't said, "I'm addicted to reading blogs". I'm sure there are many of you out there who have said the same thing. I know of one person who has blocked blogs from his work computer because he wasted so much time reading them. I don't want to become that person. Like alcohol and crack, use in moderation. Just kidding about the crack. I'd love to hear what you think.
Either way, fret not ye faithful readers. I will continue to post my opinions on this blog but I think the days of spending 3 hours doing so are long gone. So long to the nights - or early mornings - of the 2am and 3am blog posts. I'm hoping to post 3 or 4 times per week and I hope they will knock your socks off. More importantly, I'm sure I'll continue getting a rise out of my fellow Realtors and homeowners.
Thanks for reading and thanks for the support. You'll be hearing from me.